Social media marketing has come a long way since the days of “put up a Facebook page and see what happens”. This is a new industry, and the best practice ground rules are generating some very clear indicators of how to do business on social media.
Commercial dynamics are the best examples:
Values of content and materials- Social media goes far beyond sales. Social media is an environment, and like any commercial environment, users go for the social media which delivers value to them.
Discounts- Another type of value, discounts for Facebook friends have become standard, very effective practice in retail and other industries.
Market reach- This is the true snowball effect of social media. Adding value in the form of links, blogs, Tweets, and a host of other options adds as much value as likes. Your social media marketing gains motive power from spreading the reach through multiple outlets.
Customer service/CRM- Client relations management has been totally transformed by social media. It’s fast, adds credibility and valuable information for users, and acts as a working part of business management.
Get these things right, and you have the basis of doing great business.
Source: http://www.ehow.com/info_7817524_social-media-marketing-ideas.html
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