Search engine marketing (SEM) is a combination of search engine optimization and some business fundamentals. If you think of SEM as a very accurate, highly structured form of marketing, you’ll understand the objectives and methods very easily.
The fundamentals:
SEO- Search engine optimization is the nuts and bolts work of SEM. Search engine keywords are optimized to ensure that your site is easy to find, using the best search terms to find your business. It’s critically important that search keywords are well integrated into your site content and materials.
SEM really is marketing, using advertising and your keywords to place your ad for best effects. The best type of SEM is based on SEO principles- The ads are designed to be easy to find and very relevant to search results. Your ad, in effect, is exactly what people are looking for.
Simple, but you have to get it right! Talk to the SEO pros for a full program tailor made to your business!
Source: http://www.ehow.com/info_7785631_tips-internet-marketers.html
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