People often get baffled by the sheer range of online marketing options . There’s a way around that situation using simple tricks:
Ebooks- They’re easy enough to write on your own favourite subjects, and publishing on Kindle is a breeze. That gives you a marketable product that can sell anything.
Slideshare- Slideshare is the “YouTube of presentations”. It’s used by the White House, the US military, NASA and the UN. Fast connection, easy product creation, and good use of space on websites to reduce clutter and deliver your message.
Blogs and guest bloggers- Access expertise and add value. You can write your own, or get subject experts. This is practical networking!
Podcasts- Often overlooked, podcasts can generate excellent quality content.
Source: http://socialmediatoday.com/feldmancreative/1066031/12-effective-online-marketing-moves-2012
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